SuperBrands '96 Category Ranking: Cosmetics/Frangrances

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Men’s Frangrances
Coty, the leader in women’s fragrances, maintains a strong position in men’s
fregrance as well, with three of the top five brands in the category.
Brand Co. Name, Location
Lead Agency, Location
Sales (millions)
Media Expenditures (millions)
1 Stetson Coty, New York
In-house
Sales:$53.6
Media Exp.: $15.9
2 Old Spice Procter & Gamble, Cincinatti
Tatham EURO RSCG – Chicago
Sales: $53.6
Media Exp.:

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