SuperBrands '96 Category Ranking: Computers

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Computer Softwares
Microsoft’s software juggernaut rolled on in “94 even as archrival IBM
continued to flounder with its OS/2 alternative. This year, IBM took another
tack, acquiring Lotus as its software keystone.
Brand Co. Name, Location
Lead Agency, Location
Sales (millions)
Media Expenditures (millions)
1 Microsoft Corp. Windows, Office, Exel, Redmond, WA
Wieden & Kennedy, Portland OR; Anderson & Lembke, – San Francisco
Sales: $5,266
Media Exp.:

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