SuperBrands '96 Category Ranking: Beer, Wine, Liquor

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Liquor
The spirits market continued to decline with segment leader Bacardi’s volume staying
flat on a near-tripling in ad spending. Absolut, now in Seagram’s hands, continued
to gain while Smirnoff fell.
Brand Co. Name, Location
Lead Agency, Location
Total Depletions
Media Expenditures (millions)
Bacardi Bacardi-Martini USA, Miami, FL
Ammirati & Puris/Lintas – New York
Total Depletions: 6,250
Media Exp.: $14.3
2 Smimoff Vodka Heublein, Farmington, CT
Lowe & Partners, New York
Total Depletions: 5,700
Media Exp.: 9.8
3 Seagram’s Gin House of Seagram, New York
Ogilvy & Mather – New York
Total Depletions: 3,885
Media Exp.:


















AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in