SuperBrands '96 Category Ranking: Beer, Wine, Liquor

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Liquor
The spirits market continued to decline with segment leader Bacardi’s volume staying
flat on a near-tripling in ad spending. Absolut, now in Seagram’s hands, continued
to gain while Smirnoff fell.
Brand Co. Name, Location
Lead Agency, Location
Total Depletions
Media Expenditures (millions)
Bacardi Bacardi-Martini USA, Miami, FL
Ammirati & Puris/Lintas – New York
Total Depletions: 6,250
Media Exp.:

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