SuperBrands '96 Category Ranking: Beer, Wine, Liquor

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Wine

Gallo retained three of the top four brands, but two declined and one was
flat. With some media behind it, Wine Group’s Franzia scored a 15% gain in
depletions.
Brand Co. Name, Location
Lead Agency, Location
Sales (millions of barrels)
Media Expenditures (millions)
1 Gallo Livingston Cellars E&J Gallo Winery, Modesto, CA
In-house
Sales: 11,700
Media Exp.:

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