SUPER TIME: Play Ball, But Not Much

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.





How much of Super Bowl XXVII actually consisted of football? According to Satellite Orbit, which describes itself as ‘the magazine of satellite television,’ real playing time – i.e., every play from snap to whistle – added up to a grand total of 15 minutes 42 seconds.

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