How much of Super Bowl XXVII actually consisted of football? According to Satellite Orbit, which describes itself as ‘the magazine of satellite television,’ real playing time – i.e., every play from snap to whistle – added up to a grand total of 15 minutes 42 seconds. Dead-ball time – everything from huddles and first-down measurements to the halftime activities – accounted for 2 hours 23 minutes 53 seconds. And the combined time of all those Super Bowl commercials? Counting from opening kickoff to final whistle, the magazine came up with a figure of 43 minutes 30 seconds. Can’t wait til next year, eh?
Copyright Adweek L.P. (1993)