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Advertising in the Super Bowl has been pilloried by many as a colossal waste of money, especially in the current economic climate — one reason brands like GM and Pepsi opted for alternative strategies. But is this assumption based on the facts? Using the findings from a study we conducted, which examined data from several dozen major big-game advertisers, we’d like to debunk some Super Bowl myths and show that advertising on yesterday’s game was most likely well worth the expense.

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