Super Bowl Stardom Requires an Endless Well of Creativity and an Understanding of What You're Getting Yourself Into

Creating a Big Game hit is the first ambitious goal on every brand's checklist each year

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

The Super Bowl is one of advertising’s favorite holidays. And with all the teaser videos and images floating around and every other brand saying they will or won’t be participating in this year’s Big Game, it’s easy to see why. Everyone who decides to create a spot for the Super Bowl dreams of being one of the standouts people talk about for years to come, like Tourism Australia’s “Dundee” or Snickers’ “You’re Not You When You’re Hungry” or Tide’s

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