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One of the downsides of gathering tens of thousands of people together for the giant party that is the Super Bowl is the 70-odd tons of trash the event generates.
In recent years, the National Football League and its brand partners have been exploring ways to lessen the Big Game’s environmental impact, from sustainable concession packaging to renewable energy. As part of that effort, the event’s concessions vendor, Centerplate, has partnered with Bud Light and container manufacturer Ball Corporation to supply 50,000 recyclable aluminum cups at Miami’s Hard Rock Stadium this year.