Super Bowl Slots Nearly Sold Out

NEW YORK CBS has sold approximately 80 percent of the ads that will appear on the Super Bowl XLI telecast, Feb. 4, 2007, in Miami, according to sources.

John Bogusz, evp, sports sales at CBS, would not confirm the current near-sellout level, but did indicate that the first half was “virtually sold out with some spots left, predominantly in the fourth quarter.”

The network is not identifying specific sponsors, but several marketers have confirmed that they’re in the game, including Anheuser-Busch, which
has agreed to buy Super Bowl spots through 2012; General Motors; CareerBuilder.com;