Super Bowl Onslaught Begins; Fox Wants You to Skip Work on Monday: Wednesday’s First Things First

Plus, agencies remember Kobe Bryant

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The Super Bowl Onslaught Begins

Entering Tuesday, only a handful of brands released their full ads ahead of the Super Bowl. On Tuesday, over a dozen brands revealed their full ads and the blitz will continue today, as we’re expecting brands will release about 10 more ads throughout the day (follow us on Twitter to get the latest ads as they go live). In total, we’re tracking about 50 ads, of which about 20% won’t be pre-released before the Super Bowl.

Super Bowl Ad News:

  • Exclusive: After famous fictional cars arrived at Walmart to pick up groceries during last year’s Super Bowl, the brand continued the campaign, but took it to new heights—literally. Iconic spacecraft and characters from out of this world like Flash Gordon, Buzz Lightyear and the Aliens from Mars Attacks are among the 12 characters who make appearances. Watch it here.
  • As Man in the High Castle ends on Amazon Prime, the streaming service is turning to a new show about Nazis: Hunters. Amazon Studios will air a 30-second spot touting the show that stars Al Pacino. Watch it here.
  • Avocados From Mexico spoofs the Home Shopping Network with accessories for your avocados. My favorite is the avocado yurt, which sadly only exists in the extended version. Watch it here.
  • Cheetos is back in the game for the first time in over a decade to pitch its new product, Cheetos popcorn. MC Hammer plays a starring role in the spot. Watch it here.
  • Chrissy Teigen and John Legend star in the Hyundai Genesis spot, where the power couple say good-bye to “old luxury” in hilarious fashion. Watch it here.
  • Google returns to the game with a beautiful love story about a man trying to hold onto every little tidbit about his late wife. Watch it here.
  • Little Caesars thinks its new delivery service is the best thing since sliced bread. AND RAINN WILSON IS NOT HAVING IT. Watch it here.
  • Microsoft’s 60-second spot honors Katie Sowers, the first woman and openly gay coach in the NFL. She’ll be on the sidelines for the 49ers in Super Bowl 54. Watch it here.
  • It’s really hard to commit to a workout routine if you’ve historically not been into fitness. That’s why John Cena goes to great lengths to make working out fun for Jimmy Fallon in Michelob Ultra’s spot. Watch it here.
  • Bryan Cranston might be the most terrifying part of Super Bowl LIV. He pulls off a pretty convincing Jack Nicholson in The Shining for Mountain Dew. Watch it here.
  • New York Life goes the serious route to celebrate the company’s 175th anniversary. In the brand’s first spot in 30 years, New York Life focuses on the different types of love. It’s basically Modern Love, if Modern Love was a Super Bowl ad. Watch it here.
  • Rick from Rick and Morty has a Truman Show-like realization when he suddenly determines that he’s in a Pringles commercial. Calamity ensues. Watch it here.
  • Winona Ryder needs to build her new website using Squarespace. What better place to do so than her home town: Winona, Minnesota. Watch it here.
  • If you’ve never heard of Reese’s Take 5, Hershey is ensuring you will on Super Bowl Sunday. The brand brings to life a number of idioms about being clueless. Watch it here.

Fox Tells Super Bowl Viewers to Take Off Work the Next Day for ‘Super Monday’

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