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By Lance Jensen, CEO and co-founder, Modernista! in Boston
Why did I agree to write this? Low blood sugar most likely. But I regret it. And, most likely, so will you. I hate commenting on other agencies’ work. Who cares what I think? The spots ran. The Patriots won. And my best creative team is most likely in some Houston jail right now.
Plus, I’ve never done a Super Bowl spot, so commenting on one is to me akin to those letters you read in ‘Adweek’ from presidents of obscure agencies ragging on some big national campaign they are sure they could have done much better.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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