Super Bowl Critique: Chuck McBride

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By Chuck McBride, creative director of North America, TBWA\Chiat\Day in San Francisco

When you anticipate something with high expectations, it always seems to let you down.

That was clearly what happened with this year’s Super Bowl ads. Maybe it’s because I had to write this. But I wanted to be blown away by something. And I wasn’t.

Yeah, there were funny animal beer and soda ads: donkey as Clydesdale, horse farts, bears. Monkey jokes seem to have made a comeback, though they shouldn’t.





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