Super Bowl Ads Can Confidently Embrace National Crises

Zeta Global suggests directly addressing touchy subjects is no longer a gamble


Escapism might seem like the obvious theme for 2021 Super Bowl ads this year. But for the Feb. 7 game, analysis suggests brands should lean into the past few months’ pandemic pain and social upheaval instead of avoiding it.  

@TyJoplin Ty Joplin is a freelance writer for Adweek covering brand marketing.