Super Bowl Ads 90% Sold Out

NEW YORK Fox has sold more than 90 percent of its in-game Super Bowl inventory or about 57 of the 63 units, nearly three months before the Feb. 3, 2008 telecast, per sources.

That sales pace stands in stark contrast to the past several years, when the broadcast network airing the Super Bowl scrambled to sell its in-game commercial inventory right up until game time.

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