Super Bowl 54 Sets Record With $435 Million In-Game Ad Spend

A preliminary estimate by research and analytics firm Kantar shows year-over-year increase of 29%

AB InBev repeated as the biggest spender on Super Bowl ads. AB InBev

The preliminary numbers are in: Super Bowl 54 likely generated a record $435 million in in-game advertising revenue for host network Fox, according to an early estimate provided by Kantar, a research and analytics firm.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.