How Will the Pandemic Impact Super Bowl 2021's OOH Advertising?

Lower attendance means Tampa Bay's Big Game could look different

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Super Bowl host cities normally get flooded with out-of-home ads leading up to the Big Game. However, this year OOH advertising might look different for Super Bowl 55 host city Tampa as rising Covid-19 numbers will likely lead to a significant decrease in attendance. 

NFL commissioner Roger Goodell said the league plans to have as many fans as safely possible attend the event on Feb. 7, but capacity numbers—and who exactly will be invited—are still up in the air. 

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