The Biggest Challenge for Super Bowl 2021 Advertisers: Tone

Brands aim to generate buzz while avoiding backlash during the Big Game

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Creating a Super Bowl commercial that 100 million people will both like and want to talk about with friends is difficult. Pulling it off amid high unemployment, intense political division and a pandemic that has taken the lives of 400,000 Americans? Even more so.

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