Super Bowl 2020 Ad Tracker: All About the Big Game’s Commercials

A frequently updated roster of advertisers getting into the game

A football player with his hand out next to text that says "Super Bowl Ad Tracker 2020"
In-game inventory for Super Bowl 2020 sold out in November.
Illustration: Trent Joaquin; Sources: NFL, Getty Images

With Super Bowl 54 approaching, it’s time to start keeping an eye on which brands are planning for the biggest advertising event of the year. Adweek’s Super Bowl 2020 Ad Tracker is a one-stop shop that provides updates as brands announce their plans for the game, release teasers and reveal their full spots. We are tracking all the national commercials—and some notable regional ad buys as well—that will be running in the game, which will air Feb. 2 on Fox.

This year, Fox Sports will receive as much as $5.6 million per 30-second spot. As of Nov. 25, the network has already sold out its entire in-game inventory for Super Bowl LIV, with automotive, technology, beverages, CPG, retail and telco companies showing the most interest so far. The telecast will also feature several brands that don’t traditionally advertise on network TV, according to Seth Winter, evp of sports sales for Fox Sports: “A couple ‘a-ha’ advertisers that people are going to say, ‘I didn’t expect to see that.’”

The Super Bowl 2020 Ad Tracker is your source to check up on all the latest news with searches by brand, category or chronologically. Check back here regularly for the latest.

See anything we missed, or have a tip on a Super Bowl ad, celebrity cameo or brewing controversy that’s not yet in the Super Bowl 2020 Ad Tracker? Drop an email to Adweek staff.

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