Food Industry News

Sunwink’s First-Ever Campaign Encourages People to Redefine Wellness on Their Own Terms

Comedian Robyn Schall stars in a spot illustrating how the space often gives consumers conflicting advice

In addition to a new spot, Sunwink released its 2021 impact report to share its research and company goals with consumers and other brands. — In addition to a new spot, Sunwink released its 2021 impact report to share its research and company goals with consumers and other brands.Sunwink

By Tiffany Moustakas

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Before speaking to an audience about its products, Sunwink’s Jordan Schenck and Eliza Ganesh needed to listen to them first.

The cofounders of the herbal wellness brand spent about a year learning about consumers when they discovered just how much people are discouraged by the health and wellness space. In its own independent study with The Harris Poll, Schenck and Ganesh found that 62% of Americans said health and wellness results they’ve seen in the industry are “unrealistic or unhealthy.”

Tiffany Moustakas

Tiffany Moustakas is Adweek's news and engagement editor, where she edits stories, newsletters, assists with social media and writes about the intersection of marketing and culture.

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