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SunTrust Banks this weekend unveiled a new campaign with the tagline, “Live Solid. Bank Solid,” which speaks to the state-of-mind of wary consumers affected by a slumping economy.
The effort, via lead agency Mullen, Winston-Salem, N.C., focuses on the idea that consumers are becoming smarter about their finances and looking for banks that offer “confidence, security and firm footing,” per SunTrust.
TV spots broke during NBC’s Sunday Night Football. Radio, print and online ads also support. SunTrust, Atlanta, said it will continue advertising on prime time TV through 2009.
“We believe the new campaign will resonate with our clients and American consumers, especially in our current economic climate,” said Rilla Delorier, SunTrust CMO.
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