SunSwipe Names Smith Agency

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SunSwipe Inc., poised to launch its new sun care product nationally, chose The Smith Agency in Fort Lauderdale, Fla., to handle the creative portion of its $3-4 million advertising account following a competitive review.
Western International Me-dia’s Hollywood, Fla., office will handle media buying.
The Miami Beach, Fla.-based marketer has developed a “sunscreen towelette.”

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