Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK The irreverent approach of this “Hairapy” Sunsilk campaign from JWT, New York, is such a welcome diversion from the usual oh-so-serious category clutter, it’s hard not to take notice of nearly each execution. Yes, women take their hair very seriously, but that doesn’t mean they want to admit it. While the funniest ads feature over-the-top hair battles between the blondes and brunettes, this particular spot, “Torture,” casts a brunette as a masochist who loves to abuse her hair.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in