Sunny and Share Or Winner Take All Of Florida Alliance

The Tourism Alliance of Collier County is conducting a review for its $1.3 million account.
The alliance is a merger of two Florida tourism accounts: the Marco Island & Everglades Convention & Visitors Bureau and Visit Naples.
Billings are the combined worth of the alliance’s divided ad, public relations and telemarketing accounts, which may be split among three shops, divided between two or consolidated at one, said client president Tammie Matthews.
Agencies must apply by April 30. A decision will be made by June 1. Florida agencies are preferred.
Incumbent ad agency Tweed Advertising in Fort Myers, Fla., and interim public relations shop The Zimmerman Agency in Tallahassee, Fla., both indicated they will participate. –T.W. Siebert