Sunnex Engages Tiziani Whitmyre

BOSTON Sunnex, a global manufacturer of medical and industrial lighting, anti-vibration and leveling products, has selected Tiziani Whitmyre as its lead marketing agency.

The independent shop in Sharon, Mass., will fashion an ROI-focused, Internet-based marketing program to drive awareness and penetration of the Sunnex brand and its products. The mission is to generate sales leads throughout the client’s key U.S. constituencies, including the manufacturing, medical, dental, veterinary, marine, office and consumer sectors.

Tiziani Whitmyre will also provide a host of PR and design services, develop new marketing collateral, manage the firm’s trade show program and provide search-engine optimization services.

Based in Sweden, Sunnex’s U.S. headquarters is in Natick, Mass. Billings were not disclosed.

Sunnex joins the roster on the heels of Microtest in Agawam, Mass., a provider of testing and contract manufacturing services for life sciences applications. Microtest hired the agency for marketing and PR last month.

—Adweek staff report