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Sunkist Growers, a marketing cooperative of citrus producers in California and Arizona, has narrowed its agency search to four to six shops, sources said.
Finalists vying for the account, worth an estimated $6-8 million, include McCann-Erickson, incumbent Foote, Cone & Belding, both Los Angeles, Deutsch/LA, Marina del Rey, Calif., and Bozell Worldwide, New York. One or two other agencies may be under consideration.
Bozell has experience with agricultural products, counting among its major clients the National Fluid Milk Processor Promotion Board and the National Pork Producers Council.
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