Sundance Channel Picks Powell

NEW YORK The Sundance Channel has awarded creative duties on its $2-3 million branding project to Powell, sources said.

The New York creative boutique will take over ad duties that the nonprofit client formerly handled in-house, sources said. It has not been determined whether the project will include television work as well as print ads.

Also vying for the business was Maxxcom’s Crispin Porter + Bogusky in Venice, Calif. Independent agencies JohnsonSheen in Portland, Ore., and Modernista! in Boston were cut in mid-June, sources said. Agency representatives either declined comment or could not be reached.

Linda Ong of Truth Consulting in New York led the search. Neither the client nor consultant returned calls seeking comment.

Robert Redford, who founded the Sundance Institute in 1981, is part owner of The Sundance Channel.