SunCom TV Debuts in the South

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Gotham’s new campaign for AT&T wireless partner SunCom breaks this week.

Six television spots, the leading edge of a $15 million, six-month effort, will begin airing in Louisiana, Arkansas and Tennessee. Radio, print, outdoor and collateral are also in development.

The ads, themed “What’s Your Number?” position SunCom, a division of TeleCorp PCS in Arlington, Va.,

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