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Gotham’s new campaign for AT&T wireless partner SunCom breaks this week.
Six television spots, the leading edge of a $15 million, six-month effort, will begin airing in Louisiana, Arkansas and Tennessee. Radio, print, outdoor and collateral are also in development.
The ads, themed “What’s Your Number?” position SunCom, a division of TeleCorp PCS in Arlington, Va., as a cost-effective provider of local, regional and national wireless service.
“Wireless companies are drowning in a sea of sameness,” said Phil Balshi, executive vice president and creative director at the New York agency.
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