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In the latest in a series of reversals, Sunbeam Corp. will continue to work with other agencies rather than consolidating its business at Ogilvy & Mather.
Carmichael Lynch in Minneapolis will retain ad duties for home security product manufacturer First Alert, purchased by Sunbeam last year. That acquisition, along with Signature Brands (marketer of Mr. Coffee appliances) and outdoor products marketer Coleman Co., spurred the Delray Beach, Fla.-based company to seek a single agency to handle a consolidated global account it valued at $160 million.
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