Sunbeam May Shine On O&M

Sunbeam Corp. has scrapped plans for an agency review for its $160 million global marketing account. Instead, it is only discussing the “financials and logistics” of the account with Ogilvy & Mather, Chicago, the agency for Sunbeam brands, according to company representative Maureen Bailey.
Bailey stopped short of saying the account will be consolidated with the agency, but sources close to the company said such a move is likely.
O&M officials could not be reached for comment. O&M has been Sunbeam’s agency of record since 1996.
Last month, the Delray Beach, Fla.-based company said it was soliciting proposals from global agencies for what it said is a $160 million advertising and marketing account. As of last week, other agencies were not involved in any negotiations, Bailey said.
The $160 million figure includes consumer advertising, trade shows and promotions. Sunbeam spent $17 million on advertising domestically last year, according to Competitive Media Reporting.
In March, Sunbeam acquired three companies: in-home safety marketer First Alert, handled by Carmichael Lynch, Minneapolis; Signature Brands, handled by Wyse Advertising, Cleveland; and outdoor products manufacturer Coleman Co., currently without an agency.