Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Sunbeam Corp., Del Rey Beach, Fla., tapped Carmichael Lynch to handle advertising for its health products division.
The $5-10 million account, which includes Health-o-Meter, Counselor and Borg branded products as well as massagers and humidifiers, was awarded to the Minneapolis agency without a review, said Roman Paluta, the agency’s director of account management. Tarlow Advertising in New York was the incumbent.
The account is the second assignment for the agency from Sunbeam. CL held on to First Alert’s $3-5 million account after Sunbeam bought the home security product marketer in 1998.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in