Sunbeam Corp

Sunbeam Corp., Del Rey Beach, Fla., tapped Carmichael Lynch to handle advertising for its health products division.
The $5-10 million account, which includes Health-o-Meter, Counselor and Borg branded products as well as massagers and humidifiers, was awarded to the Minneapolis agency without a review, said Roman Paluta, the agency’s director of account management. Tarlow Advertising in New York was the incumbent.
The account is the second assignment for the agency from Sunbeam. CL held on to First Alert’s $3-5 million account after Sunbeam bought the home security product marketer in 1998.
Sunbeam’s appliance products account was awarded to FCB Worldwide, New York, last spring.
— Aaron Baa