Sun Picks 6 for Chemistry Checks

LOS ANGELES Sun Microsystems has narrowed the search for an agency to handle the creative portion of its account to six shops, according to the consultancy running the review.

The computer maker will meet with independents Butler Shine & Stern in Sausalito, Calif., and Godfrey Q & Partners in San Francisco; Grey Global Group’s Grey and MDC’s Kirshenbaum Bond + Partners, both in San Francisco; and WPP Group’s Cole & Weber/Red Cell and Interpublic Group’s Sedgwick Rd., both in Seattle, according to consultants at Select Resources International in Santa Monica, Calif.

Menlo Park, Calif.-based Sun launched its review last month [Adweek Online, Oct. 21].

Since September 2003, when Sun left WPP’s J. Walter Thompson in San Francisco, the creative assignment has been divided among several shops. Sun split with one of its principal agency partners, Arnell Group in New York, two months ago.

SRI said a cut to finalists is expected, though the client’s review timetable was not disclosed.

A client rep said media would stay with Publicis Groupe’s Starcom Worldwide, which won the business last year [Adweek Online, Oct. 20, 2003].

Sun spent $12 million advertising in 2003, and $6 million through July this year, according to TNS Media Intelligence/CMR.