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LOS ANGELES — Sun Microsystems launches a new global campaign April 15 to support its new strategic theme, “We make the net work.”
The effort includes a series of 15- and 30-second spots airing on national cable and spot prime broadcast, as well as spots airing during the National Hockey League Stanley Cup playoffs, outdoor, and print rolling out later this quarter in national newspapers and technology magazines. An online component is also part of the mix.
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