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SAN FRANCISCO – Sun Microsystems Computer Corp. may finally begin to shine its message on a business audience.
Having built its reputation on powerful workstations for engineers, Sun is now attempting to position itself as a company that solves problems for management. In a $5-million ad campaign that broke last week Sun hopes to compete with the likes of IBM and Hewlett Packard and attract buyers looking for computer systems for their businesses.
It’s not the first time that Sun has turned its attention to the non-technical community.
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