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NEW YORK Sun Life Financial’s U.S. unit tapped The Martin Agency to create its first national marketing campaign, which will launch in the fourth quarter.
The Interpublic Group agency in Richmond, Va., won the business after a three-month review involving undisclosed contenders. There was no incumbent agency. The marketer declined to disclose its budget, but in 2008, Sun Life spent $2 million in measured media, per Nielsen, and from January through May 2009 it spent $1 million.
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