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Talk about a lengthy process. Sun Life Financial's advertising review began in the spring, shifted to agency presentations this summer and now has finally ended, with the selection of Doremus.
The New York shop will handle both creative and media responsibilities for Sun Life, which is based in Wellesley Hills, Mass. The new agency succeeds The Martin Agency in Richmond, Va., which had handled the business since 2009 and did not defend.
In making the hire, Roberta Ruel, Sun Life's assistant vp of brand and creative marketing, cited Doremus' business-to-business marketing experience, particularly in the insurance and financial sectors.
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