Sun Launches Consumer Campaign

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SAN FRANCISCO Sun Microsystems breaks a new outdoor campaign today to launch its revamped Java logo, the first step in an estimated $20 million consumer campaign.

The launch coincides with the JavaOne developers’ conference in San Francisco this week. But the point of the campaign, which will expand in August and September to include print and possibly television, is to educate consumers about the Sun-developed Java technology, said Ingrid van der Hoogen, senior director of Java marketing for Sun.

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