Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BVK/McDonald Spots Position New Carrier
CHICAGO–Sun Country, an airline based in snow country, breaks its first TV advertising this week with spots from BVK/McDonald in Milwaukee boasting “Comfortably low fares.”
The tagline indicates the niche the Minneapolis-based airline is looking to carve for itself, said Peter Capper, an account supervisor at the agency. “I think there’s room for another low-fare carrier,” Capper said.
Sun Country flies to 25 destinations out of Minneapolis, including three foreign cities. The airline has shifted from an exclusively charter operation to a commercial one, prompting management to enlist BVK/McDonald last November.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in