Sun Chips Work Goes to GSD&M

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

DALLAS GSD&M was awarded a campaign for Frito-Lay’s Sun Chips that will include the first television spots for the brand in five years, the company said.

The value of the assignment was not disclosed. The last reported ad spending on Sun Chips was $500,000 in 2002, per TNS Media Intelligence.

Austin, Texas-based GSD&M, a Frito-Lay’s Omnicom Group roster shop, handles the Tostitos brand. Frito-Lay, based in Plano, Texas, is a unit of PepsiCo.

The Sun Chips push is part of a 50 percent increase in ad spending announced in February by Frito-Lay chairman and CEO Irene Rosenfeld, a company spokesman said.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in