Sun Chips Work Goes to GSD&M

DALLAS GSD&M was awarded a campaign for Frito-Lay’s Sun Chips that will include the first television spots for the brand in five years, the company said.

The value of the assignment was not disclosed. The last reported ad spending on Sun Chips was $500,000 in 2002, per TNS Media Intelligence.

Austin, Texas-based GSD&M, a Frito-Lay’s Omnicom Group roster shop, handles the Tostitos brand. Frito-Lay, based in Plano, Texas, is a unit of PepsiCo.

The Sun Chips push is part of a 50 percent increase in ad spending announced in February by Frito-Lay chairman and CEO Irene Rosenfeld, a company spokesman said. Frito-Lay spent $100 million advertising in 2004, according to TNS Media Intelligence.

With new packaging unveiled in January, Sun Chips is one of Frito-Lay’s “heart healthy” products based on its whole-grain content and lower fat, said spokesman Jared Dougherty.