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Summersalt is flipping the conventional marketing definitions of what the perfect beach body is and how it’s represented in advertising.
The swimwear and apparel brand’s current campaign not only arrives in time for summer, it reflects consumers’ expectations that reject narrow standards of beauty. It’s no longer unusual to see plus-size models and all ethnicities gracing the pages of women’s clothing catalogues and ecommerce sites. And brands have certainly come a long way with size inclusivity since Lululemon’s
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