Sullivan Gives Students ‘Views’ of MassBay

BOSTON Sullivan Creative said it has been hired by Massachusetts Bay Community College to create a “viewbook” and prospecting literature.

The shop will also manage and implement Web-based, print-on-demand fulfillment materials.

Each viewbook will be personalized to reflect the courses of study requested by prospective students, the agency said.

Watertown, Mass.-based Sullivan, an independent shop, is developing the content and design of the materials, working with WebCTel in Boston, a software provider, to capture data. Papergraphics, a Merrimack, N.H., printing concern, will use the data to produce personalized viewbooks. Those will be mailed to students within a week of their initial requests.

The budget for the assignment was not disclosed.

MassBay is an accredited two-year public college with campuses in Wellesley and Framingham, Mass., as well as a technology center in Ashland, Mass.

—Adweek staff report