Sullivan At Brainpower

Bill Sullivan, a former chief operating officer of Black Rogers Sullivan Goodnight, has left the Houston agency to join Brainpower, a three-person marketing communications firm.
BRSG chairman and chief executive officer Scott Black said Sullivan was laid off two weeks ago along with two other staffers because of cutbacks on the agency’s Shell Chemicals account.
Sullivan relinquished his minority partnership in the agency and COO title a year ago when he became executive vice president. Black said he and agency president Stephen Rogers have shared chief operating duties for the past year.
Sullivan described his departure from BRSG as amicable. He declined to elaborate, except to say, “I have a lot of friends at BRSG, and I wish them all the luck in the world.”
Sullivan’s departure came on the heels of Shell Chemicals’ decision to assign an expanded global marketing initiative to The Focus Agency of Dallas and sister Omnicom agency Maher Bird Associates of London.
BRSG has worked on the U.S. portion of that account since its acquisition of Houston business-to-business agency MDR Advertising in 1990. Black said his shop’s work for Shell would be reduced but would still include product advertising chores to supplement Focus’ corporate branding efforts.
Sullivan said he joined principals Barry Baxter and Tal Gribbins at their two-year-old Houston company last week after three weeks of discussions. He will oversee strategic development and new business efforts, but will not take a title nor have an equity role.