Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK-Princess Cruises has awarded Suissa Miller its $20-25 million account. The Los Angeles agency prevailed over finalists McCann-Erickson, Los Angeles, and Lowe Lintas & Partners, New York, in a two-month review.
J. Walter Thompson, Chicago, had handled the account for the past five years.
The cruise line is also conducting a separate review for its collateral and direct response business following a split with collateral/DR shop Kaiser-McEwen, here, over what a Princess representative described as “creative and other differences.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in