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Suissa Miller, which recently accepted an assignment from the E&J Gallo Winery, believes past complaints from agencies about the client are simply sour grapes.
Representatives of the Los Angeles shop and the Modesto, Calif., vintner declined to share details of the assignment, to be launched in 2001, but confirmed they have struck a deal.
Gallo has been without a lead agency since FCB Worldwide, San Francisco, resigned the account in April, citing irreconcilable differences. FCB handled the account for seven years.
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