Suissa Miller Launches Z1 PC

Suissa Miller this week unveils its first ads for Packard Bell NEC’s Z1, a personal computer aimed at high-end users,
featuring a built-in flat-panel monitor. The tagline is, “The evolution of the computer ends with Z.”
The first ad appears today in The Wall Street Journal, with placements to follow in Architectural Digest, Fast Company, Fortune, Time, The New York Times Sunday Magazine and elsewhere. TV spots, which are expected to carry the same theme, will follow later this month on the Discovery Channel, A&E, MSNBC and CNN. The campaign’s budget is undisclosed.
Mal Ransom, senior vice president of marketing for PB-NEC, said the creative for the TV ads has not yet been determined, but will likely follow the “evolution” theme of the print ads.
PB-NEC is currently shipping the Z1 to retailers including CompUSA, Best Buy and Circuit City. Using a 450 MHz Intel Pentium III processor, the machine has an all-in-one design similar to Apple Computer’s iMac, and will carry a $2,495 price tag, which puts it at the very high end of the consumer space.
Suissa Miller won the estimated $10 million account in March following a review of undisclosed West Coast shops [Adweek, March 29]. M&C Saatchi, New York, previously handled the business, but the account had been inactive.
–with Angela Dawson