Sugar Campaign Targets Hispanics

DALLAS Imperial Sugar Co. launches a new marketing campaign today that targets its growing Hispanic customer base, the client said.

Recognizing Hispanics as the fastest-growing segment of the U.S. population, Imperial’s new effort will be introduced in Texas and the Southeast under the client’s Imperial Sugar and Dixie Crystals brands.

The first phase features new package designs with recipes on the side panels of the products.

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