Sue Bee Honey Boasts Its American Roots

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Sue Bee Honey has tapped former Olympic swimmer Summer Sanders as the spokesperson for a promotion that centers on the brand’s American roots.

The promo, dubbed “Trust the Taste of American Honey,” kicked off on Oct. 15 and will run through September 2011. Elements include in-store displays, an instant win game, print ads, banner ads, on-pack peel-offs and bottle-necker coupon offers.

The main component, however, is a microsite—Trustthetaste.com—that touts Sue Bee Honey’s American origins.

The site is split into two sections.

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