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Subway is placing the $6 million account for its Texas markets into review, said industry sources last week, following a split with Marc USA/Dallas.
Dallas consultant Peter Mitchell has been retained to handle the review. Both Mitchell and officials at Subway declined to comment when contacted by Adweek.
Marc USA/Dallas, the restaurant’s previous agency for most of its Texas markets, was notified last week by the client of its intention to initiate a search. Predecessor agency Hadeler Sullivan & Law had won the business in a 1997 review.
“They told me they were going to split the business between a buying service and for the administrative part find a marketing services company or just hire someone,” said Marc USA/Dallas president David Hadeler.
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