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Sandwich chain Subway is handing over its in-store radio network to Kurupt FM for a weeklong comedic takeover.
The U.K. stunt, led by PR firm Taylor Herring and its in-house production company, St Marks Studios, will hear the Bafta-winning comedy stars broadcast daily shows from May 17 to customers. An online miniseries featuring the takeover will run throughout the week on the brand’s YouTube channel as well.
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