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BOSTON Subway has called off the month-old review for the creative portion of its $300 million ad account and named Omnicom Group’s Goodby Silverstein & Partners to handle the business, the client has confirmed.
“We looked at all the agencies who approached us in the past and asked for a number of new submissions,” said Chris Carroll, svp of marketing for the Subway Franchisee Advertising Fund Trust, in a statement. “In the end, we were most impressed with GS&P.
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