Subway Gets 'Toasty' With Goodby

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SAN FRANCISCO Goodby, Silverstein & Partners’ first campaign for Subway breaks on Sunday with a Super Bowl spot—and two additional TV ads to follow— touting the chain’s new Fresh Toasted Subs.

Employing a different tone than the recent straightforward campaign by Boston independent McCarthy Mambro Bertino, which featured longtime client pitchman Jared Fogel, the Goodby effort is steeped in offbeat humor.

“Parking Lot,” the spot airing during the Super Bowl’s second quarter, shows cops approaching a car with fogged-up windows, expecting to find lovers inside.



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